You'll Learn
- Small Business Branding, Specifically for Owners
- Create a consistent experience for your customers
- Connect Your Purpose to Everything You Do
- Basic Market Analysis
- Clarify Your Mission, Core Values, and Vision
- Name Your Business and Protect It
- Shape Your Business' Personality, Voice, and Visual Identity
- Understand your vision and how to reach it
- Create Your Brand Guideline
Why is this Course Important?
Many small business owners skip branding at first because they’re in survival mode—focused on getting customers in the door and making money. This is understandable, but without branding, you’ll struggle to build trust, leading to constant customer churn, fewer referrals, and slow growth.
Branding is what turns one-time customers into loyal advocates. This course gives you the essential branding tools to create a strong foundation, build trust, and reduce customer churn.
When You Complete the Course
Your business will have a well defined personality, voice and visual identity.
You will feel more confident about positioning yourself in the market, and communicating with your target audience.
You will leave with a complete brand guideline document that is specific to your business. This guideline will help you to create a consistent customer experience throughout everything you do. Consistency builds trust, and trust leads to customers who choose you, recommend you, and defend you.
This Course Includes
- 15 Practical, step-by-step lessons
- 79 min on-demand video
- 18 Downloadable exercise guides and resources
- Access anywhere online
- Average lesson length: 5-10 mins
Requirements
- No prior experience needed. We will start from absolute zero.
Who is this Course for
- This course is NOT for you if you're trying to learn branding as a career, launching a personal brand, trying to become a social media influencer, or branding a fashion product line.
- This course IS for anyone with a local small business(or an idea for one), that provides products or services.
Examples: Roofers, plumbers, painters, handymen, barbers, chiropractors, massage therapists, personal trainers, tattoo artists, music instructors, mechanics, welders, tailors, tax professionals, bakers, food truck owners, etc.
Description
Skip the fluff and dry theory! If you wanted to be a branding expert, you would have gone to school for that. No, you chose to be a small business owner because you want to serve your community with your skills or products and make a living for your family.
The absolute #1 thing you need as a small business owner, is to build trust with your customers. Trust, leads to customers that choose you, recommend you, and even defend you. Trust is what will get new customers through the door, and keep them coming back.
How do we build trust?
CONSISTENCY! As a small business owner, you have to be consistent in everything you do.
This course walks you through a set of exercises, specifically designed for small business owners. Throughout the lessons, you will build up components of a brand guideline that will help you create a consistent experience for your customers and build trust. It's everything you need to know about branding as a small business owner, without wasting your time with useless filler.
